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New ‘Healthy South Shore’ website aims
to become region’s ‘go to’ resource for health and fitness
Site launches with February focus on heart health
www.healthysouthshore.com
As the nation marks American Heart Month, local residents have a new online resource for information on health, wellness and fitness.
HealthySouthShore.com launches today with a wide variety of locally focused articles, interviews, and videos on a broad array of health and wellness topics. To mark American Heart Month, the site debuts with a number of features addressing heart health, including “5 Ways to be Good to Your Heart” and “For Your Heart: The Skinny on Fat.” Visitors who sign up for the site’s free e-newsletter will also be able to download a free copy of Healthy South Shore’s Healthy Living Tips e-book.
“The goal is for HealthySouthShore.com to become the go-to community resource for health and fitness events and information on the South Shore,” said the site’s founder, Weymouth resident Stacey Shipman. “Visitors to the site will find it offers fun, practical tips for healthy living with a local twist.”
Current features, for example, include tips on “mindful eating” from dietitian Tracy Yemma, owner of Energy Center Nutrition in Norwell; a video on walking the trails of Marshfield’s Two Mile Farm; and an interview with craniosacral therapist Martha Tassinari, owner of the South Shore Healing Center in Duxbury.
“Some people might be saying, ‘What the heck is a ‘craniosacral therapist?’ and that’s part of what’s great about HealthySouthShore.com,” Shipman said. “In addition to more familiar health and wellness topics, visitors may find themselves learning about new topics or treatments they’d never heard of before.”
Content on HealthySouthShore.com is organized into five different “channels” – Get Fit, Get Cooking, Get Healthy, Get Stress Relief and Get Inspired – each with its own unique blend of videos, articles and columns written by guest contributors from across the South Shore. Visitors can also turn to the site to find out what health and fitness events are happening across the region.
Even better, nearly all of the site’s content is available for free.
“As we expand, we made add some paid features, such as a culinary club for cooking enthusiasts or web seminars on special topics,” Shipman said. “But it’s important that HealthySouthShore.com be available to as many local residents as possible, so we’re happy to make as much of the content as possible available free of charge.”
To help offset the costs of producing the website and its videos and other content, Shipman said, HealthySouthShore.com has begun lining up sponsors, such as Elements Massage at the Hingham Shipyard, and content partners including Quincy’s A Healthy Balance, Inc. The site also offers an online resource directory featuring local health and wellness businesses in about a dozen different categories. Free to site visitors, the directory charges local businesses a small fee for a listing that links back to their own website.
Drawing on her own experience
A health and wellness speaker and consultant, Shipman spent a decade in the corporate world before stress and burnout caused her to say goodbye to that life and pursue her passion for fitness as a personal trainer and certified yoga instructor.
“I had this idea that my stress would disappear when I became self-employed – not true!” she said. “Instead, I found I needed to learn a whole new set of tools and strategies for managing both my business and my stress.”
Drawing on that experience, her Master’s degree in Education and her business background, Shipman became a health and wellness speaker while also working with companies to help them design more effective health and wellness programs. In 2007, she produced a CD on guided anti-stress meditations and in 2008 wrote a guide book titled Experience Less Stress, More Success: Networking for Business. The HealthySouthShore.com site, she said, is a natural extension of those projects.
“Through the website, local residents can have 24/7 access to lots of really useful, locally focused health and fitness information,” she said. “Because after all, who doesn’t want to live a happier, healthier, and less stressful life?”
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PHOTO CAPTION: HealthySouthShore.com creator Stacey Shipman snowshoes through Wompatuck State Park in Hingham.